ACCOMPANIED SHOPS
What is an Accompanied Shop? An accompanied shop (or assisted shop or shopalong) is where pre-recruited respondents walk around a shop just as if they were carrying out their usual…
ACCOMPANIED SHOPS
RECRUITING FROM A CLIENT LIST
How to Effectively Recruit from Your Client List. Recruiting from a client supplied list is quite different from recruiting from our database. Generally, most people on these lists don’t know…
FOCUS GROUPS
What is a focus group? A market research focus group is a qualitative method where a small group discusses a specific topic guided by a moderator. The goal is to…