School Holiday 2025

Focus People recruits children aged five and older to participate in research projects, with new children frequently joining our database. Our team is fully trained on the guidelines and regulations…

What is an Accompanied Shop? An accompanied shop (or assisted shop or shopalong) is where pre-recruited respondents walk around a shop just as if they were carrying out their usual…

How to Effectively Recruit from Your Client List. Recruiting from a client supplied list is quite different from recruiting from our database. Generally, most people on these lists don’t know…

What is a focus group? A market research focus group is a qualitative method where a small group discusses a specific topic guided by a moderator. The goal is to…