Focus People recruits children aged five and older to participate in research projects, with new children frequently joining our database. Our team is fully trained on the guidelines and regulations for recruiting children and is available to assist you throughout the entire process.
Qualitative research with children and young people is becoming increasingly common in the market research industry. Young people offer a unique and genuine perspective, and as they become a crucial demographic for research, their opinions are more valuable than ever. However, conducting qualitative market research with children is a sensitive area and must be done in line with the Research Society guidelines to ensure their well-being and prevent any potential exploitation, distress, or harm.
Important research society guidelines:
- If the child is under 14, the parent needs to stay on the premises and parental consent must be obtained.
- If the child is 14-17 years of age, they can take part without parental consent so long as the topic isn’t of a sensitive nature, but we recommend obtaining parental consent for research of all topics for 14- 15 year old participants.
Please click on this link if you would like a copy of these guidelines: RESEARCH SOCIETY GUIDELINES
This school holiday schedule below may help you with planning for any projects that involve school children or teenagers.
